All posts by John Paul Narowski

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Get the Most Out of Your Day: 7 Killer Time Management Tips

They say, “Time and Tide wait for no man” and if you have ever been looking at a giant inbox with a deadline barreling down on you know what they mean.

There are never enough hours in the day for a hard working sales person, so making the most of your most precious assets is vital. Anyone can work harder, but to work smarter and more effectively is the real trick.

By following these simple tips, your boss will think you’re working around the clock!

  1. Time Management Isn’t Real: First and foremost understand that there is no such thing as time management. Time will march on no matter what and all you can do is make the most of it. Once you grasp this fundamental ideal, you’ll be light years ahead of most other people.
  2. Prioritize Your Tasks: It seems simple but starting the day by putting together a “To-Do” list and then deciding what has to get done and what can wait is a huge help when it comes to making the most of your day. We usually spend a lot of time doing easy, menial and mindless tasks because we don’t want to tackle the big, difficult or unpleasant jobs. Figure out what needs to get done the most and do it first.
  3. Break Big Tasks Up: When starting out on these big tasks, try to break it down into less intimidating smaller tasks. Don’t stop working on these tasks until you’re done because getting portions of the overall project done quickly will make it seem a lot easier.
  4. Deal With it Once: Don’t let one piece of paper, email or phone call get put in a physical or mental pile of things to-do later. Once something comes in either deal with it right then, get rid of it because it’s not important or give it to someone else to do. If you put this work aside and plan to deal with it later, this task along with a million other things will slowly stack up. Think of work like this as an infection; you can go to the doctor and get some pills to clear it up or let it fester and get to the point where it does damage.
  5. Nuke Time Bandits: Clear your life of people that rob you of time and productivity. You don’t have to be anti-social or rude but there is nothing wrong with telling your co-worker you’d love to hear her story about her favorite cat at lunch instead of right now. This kind of focus sets a good example as well.
  6. Know Thyself: Be honest with yourself and find your “leaks”, a term coined by professional gamblers to describe weaknesses in their lives or game that destroy their results. Understand where you are wasting time and do your best to short those leaks up. This might mean finding a quiet office to work in, turning off your phone, not checking your email or Facebook every five minutes and ignoring anything else that steals from your productivity.
  7. Learn to Let Go: Sometimes being the best worker means not doing your work at all. Delegate jobs to others that you trust and are capable. I personally know of a CEO who runs a company doing over $400 million in business every year but insists on hand signing every single check that goes out. Just think about what else he could do with his time if he just had an accountant he trusted!

Understand time, yourself and your work place and you will be well on your way to slaying the dragon that is wasted time!

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

How to Optimize Your Prospecting for Better Results

rolodexAre you tired of endless cold calls and rejections?  This method as worked for many in the past, but if you want your hard work to pay off more often and with better results,  then you need to wrap your head around the principles of proper prospecting.

Prospecting is simply the process by which you spend some up front time identifying the best candidates for a sales pitch out of a list of potential clients.  While there may be some hidden diamonds in the rough, for the most part you can eliminate many potential clients with some rudimentary research.  You can always save the rejected prospects in a “rainy day” file if you want to make sure you didn’t miss any good ones.

This initial research prospecting takes some time up front but will greatly increase your results down the road.  Would you rather cold call 1000 random businesses or 100 businesses that you pegged as having a high probability of converting to a sale?  The ultimate goal here is to put your talents to work most efficiently.

How to Prospect Properly

There are many ways to whittle down your list of leads into a more manageable list of probable prospects.  Here are some of the best:

Identify Qualities of Good Clients

Take a look at your best clients and see what they have in common.  Look for patterns in their industries, business model and operations and then use that as a filter on your list of leads.  The successful businesses in this economy often share a few basic characteristics that you can identify and capitalize on.

Research Contacts

Now I wouldn’t go as far as stalking someone at a company you’re evaluating, but it doesn’t hurt to do a little reconnaissance on the company’s decision makers.  First, find out who you’re supposed to be talking to by looking over their website or looking them up on social media sites.  There is no point in wasting your time sweet-talking a tech guy when the purchasing manager does the buying.

Second, tailor each pitch according to the position and background of the lead.  If they are a production manager, you’re going to want to talk about increased efficiency.  Purchasing managers and buyers want to hear about how they will save money.  Upper management wants to hear about how the bottom line and customer retention will be affected.

Finally, like we mentioned earlier, use the Internet to do your stalking. . .I mean “research”.  In all seriousness, use the information businesses put online to your advantage.  If you see a guy went to your college or roots for your sports team, bring it up and make conversation.  If he likes ice fishing and you’re brother-in-law has a killer new lure, chat him up about it.  In the sales process, you need every advantage you can find.  Decision makers prefer doing business with someone they can relate to so find something you both have in common.

Measure Everything

Keep close track of what you’re doing and what results these strategies earn.  If you’re not seeing the results you want it’s time to reset your filters and find different prospects.  Keep detailed records and compile useful stats on your success.  Some numbers you may want to keep track of are closing ratio, first call-to-deal ratio, sales cycle total time, average revenue per sale and so on.

Sales figuresYou may invest some time in the beginning on a lot of this but it sure beats fruitless cold calls.  If you have the means, hire or assign someone the research work for you if you’re unable to conduct it yourself. No matter how it gets done, prospecting will help you cut down on the back ground noise and find the real winners on your lists.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Many Thanks to Our Dedicated Users

Karma wouldn’t be where it is today without the useful feedback of our excellent users. We want to take this time to thank you for your dedication to Karma’s continual improvement and to extend a special thanks to one user who overnighted a homemade batch of cookies (to fuel our ongoing efforts). While the cookies couldn’t be integrated into the application, they tasted quite great!

Learning about your business and modifying Karma to fit your needs remains our number one goal, and we have found this process to be incredibly enjoyable and productive.

Ways to Contact Us

We want your voice heard, so don’t hesitate to contact us via any of the methods listed below (or to send treats to rack up those Karma points).

  Skype: jnarowsk
  Twitter
  Facebook
  GChat: chat@karmacrm.com

Join Us for our Weekly Chat

We just set up a tool to make communicating with us even easier. Every Wednesday at 3pm, we invite you to chat with the Karma team. Please use this time to voice any questions, concerns and/or suggestions you might have. No account or signup is required!

Some of the Features Suggested by You

Here are a few users’ suggestions that made it into our application:

  • Companies independent of contacts
  • Ability to add notes to tasks
  • Ability to add tasks to deals
  • Adding deal template tasks to each deal stage
  • Advanced reporting
  • And much more…

A big THANK YOU from the entire Karma team to each and every one of our users. Without you, we wouldn’t be where we are now. We look forward to growing with you and to many more engaging conversations and stimulating refreshments!

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Simple Marketing Techniques to Increase Your Sales in Today’s Economy

It’s not looking good out there…Credit is frozen, consumer purchasing power is in decline, in the last four months the country has lost 2 million jobs with more layoffs projected in 2010. The economy is stuttering.  However, you’re not doomed.  If you are smart and you read carefully, we can teach you easy techniques and strategies to strengthen your business and increase your sales.

New Season, New Opportunities

Summer is around the corner and business is moving once again.  Businesses from every industry are amping up their marketing and promotion efforts.  What can you do to strengthen your business and improve your sales? What strategies and techniques will help your business sales grow and put you on a positive road for the rest of 2010?

Techniques to Find New Sales

  1. What are your customers thinking?  What do they really want from you? Are you selling the right type of products or providing the right type of services?  Two years ago your game plan might of worked fine, but now with the changes in the economy, you may have to change things up a bit.  What are customers asking for?  What does your target market need from you that you are not providing or better yet, “How can you change your marketing to better relate to your customers?”  You need to be on the same page as your consumers.  People’s priorities have changed in the last couple of years.  A lack of funds and some hardships can change a lot in a person’s life including their interests, spending habits and lifestyle.  What may have appealed to them previously may not be the case anymore.
  2. Has your targeted market changed as the economy took a turn for the worst?
    Who is your targeted market?  Are you drawing in the same crowd or has your market (customers) changed?
  3. Take some time out to evaluate your clientele – Areas in which they live, income status, ethnic background, and so forth… Your audience may have withered a bit, and now you may need to market to a different demographic.  Is your present approach appropriate in today’s economy?  Your re-evaluation of who your main customers are will help you recognize what steps you need to take to promote your business and increase your sales
  4. You do not have to spend a lot to make a lot. It is not necessary to spend a fortune for advertising.  Remember the best and most effective type of advertising is word of mouth. Build solid relationships and they will payoff over time.
  5. Social Networking is the new wave of advertising in today’s business world. Social network marketing is one of the best ways to advertise your skills and ability especially when the economy is weak. Unemployment is up and everyone and their mother are searching the internet for a good deal.  Many entrepreneurs are trying to start a successful online business and they all rely on social networks to get the word out. Even during political elections, politicians market on social networks because they know the strong influences that such a strategy has on an individuals. It is obvious that people feel a strong need to ‘connect’ and network to other individuals.

In addition, social networking  gives people a better feel about the company they want to do business with. When companies use social media platforms effectively, customers can see the “essence” of a brand and are more likely to trust the organization when approaching them for a service.  You need to periodically update when you social network but it’s well worth it. People find out about new businesses and products each day from social networking.  Don’t miss out on a good thing – become a part of it while its hot!

Be Smart, Be Positive

Although the economic impact of the global recession has changed people’s spending habits, you can still increase your sales if you understand who your customers are and what they need from you.  This information will help you create promotions that will benefit both you and your customers.  In the end, if you sell the right products to your market, plan your promotions wisely and advertise sensibly, you should see sales start to grow in no time!

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

The Difference Between Assertive & Aggressive

A surefire way to fail in business is to be passive. You have to take control of things and go after new customers if you want to keep cash flowing.

However, there’s a good way to go after new customers and a bad way. Know the difference, or you’ll just be turning new business away.

Grab the Bull by the Horns, but Don’t Kick Him in the Groin

Being assertive is standing up for your opinion without the hostility factor that characterizes aggressive behavior. When an insurance agent sticks up for the companies he works with, he’s being assertive. When he gets angry with a customer, or tries to choke a new policy down someone’s throat, he’s crossed the line into the realm of aggression.

 

Read Dale Carnegie’s book How to Win Friends and Influence People and you quickly find out how people react to you when you get aggressive with them. When you get aggressive, potential customers certainly won’t buy from you. But if you’re assertive, you have a much better chance of making the sale.

So, how do you grab the bull by the horns in business?

3 Keys to Horn Grabbing

How do you assert yourself without becoming aggressive? There are three keys to keeping yourself firmly in the assertive camp.

1) Be Polite, But Firm

Being wishy-washy won’t sell your products or convince people to use your services. You have to be firm. Let them know that you’re confident in your product or service…just make sure you’re polite about it. Answer any questions they have with poise and self-assurance to reflect the strength of your product.

2) Stand Up for Yourself, But Don’t Trample Others

 

You may think you’re trying to offer a customer a product our service, but what they’re thinking is you’re trying to make them part with their money. They’ll make excuses, they’ll debate you, they’ll even point out the benefits of your competition. In situations like that, you need to stand up for yourself, but don’t do so at the expense of the customer or your competition. Verbal abuse is a grade-school playground tactic; one that comes across poorly to your customers . Negative campaigns are a strategy of spineless politicians. Don’t play those games.

3) Patience is a Virtue

Above all, be patient. Don’t take anything too personally and you’ll have a much easier time shunning that aggressive behavior that creeps up inside you. I know from personal experience this is easier said than done, but you can do it. Be happy for the customers who hire you, sad for the ones who don’t, and angry at no one.

Who Draws the Line Between Assertive and Aggressive Behavior

 

The line between assertive behavior and aggressive behavior is a very fine line that can be difficult to see at times. When talking to a customer, it’s important to be sensitive to their reaction as you assert yourself, because the line between assertive and aggressive is draw by the customer or prospective customer.

Learn to read faces, expressions, reactions, and body language so you’ll be able to tell where that line has been drawn. Once you find the line, you can feel free to tout the benefits your company can offer without getting the metaphorical door slammed in your face.

Find the Sweet Spot

Passive behavior and Aggressive behavior will both cause your business to fail. Find the sweet spot of Assertiveness and your business will flourish.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Turning Your Customers Into Your Biggest Fans

 

Business owners know how important it is to keep existing customers. Finding new customers takes a lot of time and effort. It’s much easier to keep the customers you have, and to keep them for life.

In fact, regular customers can be fickle. They’ll run to your competition at the first sign of a better deal. What you really want are rabid fans.

Fanaticism Good for Finances

Sports fans are, in many ways, extreme examples of the kind of customers a business owner wants to have. They’re loyal to one team’s products and services and they’re as vocal as it gets about their favorite team.

Just ask a Dallas Cowboy fan to wear an Eagles hat or a Packer fan to don a Viking jersey for a day. Either way, you’ll get the same answer. They’d rather be dead than wear the other team’s stuff. Now that’s loyalty.

So, what does a business owner have to do to foster this kind of loyalty in their customers?

Wow Them With Something

The first step in wowing a customer is having a unique selling point. Every business should have something that sets them apart and makes them different from their competitors.

When Domino’s Pizza hit the scene, there were already numerous pizza places making and delivering pizzas. Each pizza place was trying to convince customers that they served the best pizza.

Domino’s didn’t jump on that bandwagon. Instead, they simply found a unique selling point. As they said, “You get your pizza in 30 minutes or less, or it’s free.”

That simple slogan grabbed customers’ attention. They knew they could call Domino’s when they got home, change out of their work clothes, and dinner waiting for them when they were done.

The WOW factor can also come from added bonuses you offer. Car dealerships will throw in a free snow plow with the purchase of a pickup truck. Gas stations will offer free car washes with a $20 purchase of gas.

Get creative and find ways to wow your customers.

Accept Full Responsibility for Mistakes (Even If They Aren’t Your Fault)

If you’ve made a mistake, you should apologize for it. On the other hand, saying, “I’m sorry” doesn’t always mean you’re the one who’s at fault. Sometimes it’s simply an expression of regret. Every business owners should feel badly when one of their customers has an unsatisfying experience (even if it isn’t the business owner’s fault).

Whether the mistake was yours or your customer’s, you need to sincerely apologize, and take ownership of the situation. This is not the same as taking responsibility. Taking ownership is like saying, “Regardless of who is responsible for this mistake, I’m going to accept the responsibility of making it right.”

Fix the problem immediately and make amends. If you own an auto repair shop, offer a free oil change. If you manage a restaurant, hand out coupons for a free dessert, appetizer, or even a free meal.

Go above and beyond the call of duty to fix any mistakes and you’ll win some pretty big fans. Instead of spreading stories about the mistake alone, they’ll spread stories about how you fixed it.

Caring and Concerned Follow Up

Saturn does a fantastic job of this. Thirty days after you’ve purchased a vehicle from a Saturn dealership, you’ll get a call.

Here’s an example: “Hi Mrs. Anderson. This is Jim down at the Saturn dealership. You bought a car from us and we just wanted to check in with you and see that everything is going well so far.”

That’s quite different from most dealerships where, once you’ve left the lot, you’re forgotten until it’s time to buy again. A simple call makes Saturn customers feel like Saturn cares about more than just selling a car — They care about people.

If you want to turn customers into fans, follow up with them. You want them to know that you don’t consider the deal closed just because you have their money. Show them that you really care about how your product or service is working out for them.

Creating the Super Fan

A blend of wowing your customers, making things right, and following-up can turn the average customer into… Super Fan.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Follow Up or Leave Money on the Table

Pretend you’re in a room that has a table full of boxes of money. Now imagine the owner of the money tells you to help yourself. “Take it all if you want.”

What would you do?

If you’re like me, you’d check inside and under every single box to make sure you walked out of that room with every penny of that money. Many business owners would do the same thing and hunt down every penny in all the boxes. But when it comes to making a sale, these same business owners are leaving money on the table. How could they walk away from all this revenue?

By not conducting a follow up.

Appropriate Situations for Follow Up

There are many situations in which a follow-up might be the difference between putting more money in your pocket and leaving it on the table. First I’ll discuss the importance of a follow-up and then I’ll point out several ways to conduct a follow up contact.

Networking Events

Whether you’re networking with colleagues or prospective customers, following-up can get more sales flowing in your direction. A follow up with a prospective customer makes them feel like you truly enjoyed meeting them. If you’re trying to make a sale, you definitely enjoyed meeting them. If they feel appreciated, they’ll be more likely to work with you.

Follow up with a colleague may ensure that you are the recipient of their overload work. If they specialize in a slightly different niche than you do, they may filter work to you which doesn’t quite fit their expertise.

Either way, following up with these people gets your name or your business in front of them one more time. Remembering names is difficult for anyone. Any help you can give the people with whom you network will help them remember your name.

Following Up on a Sales Pitch

Anybody who’s been in business a while knows the importance of following up on a sales pitch. The follow up is the point at which many customers are lost. Granted, you don’t want to become a nuisance to a prospect, but most prospects need to be contacted several times before they finally pull the trigger and hire you.

Following Up on a Sale

Another often overlooked follow-up situation is a post-sale follow-up. Following up after a sale shows the customer that you are interested in more than just getting their money into your pocket. It shows that you really care about what your product or service does for them. This goes a long way toward getting their return business.

A post sale follow-up is also a fine time to up-sell or cross-sell. It is important that you make sure the customer knows increasing sales is not the purpose of the follow-up. The purpose is the continuing relationship with them and keeping everyone on the same page.

Key to Effective Follow Up

There are a variety of means by which you can contact your prospect. It’s wisest to use a mix of all of them.

  • Telephone
  • Email
  • Social Media (Twitter, LinkedIn, Facebook, etc.)
  • Snail Mail (yes it’s still alive and will evoke an authenticity email cannot)

The real key is not in how you contact them, but in what you say when you make the contact. Most important: Avoid yawner copy like…

“Mel. It was a pleasure to meet you at the conference today. I look forward to possibly working together. Feel free to call any time.”

Remember, you’re trying to build a relationship here. Don’t feed them the same email text you give everybody else. Get real with them. Bring up some of the things you discussed at the conference so they know you were listening to them. Do that and you’ll catch their attention because, frankly, most of the follow-up they see is canned.

Take the Cash

Effective follow-up results in more business, and more business means more money in your pocket. Follow-up or leave cash on the table.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

Dealing With Difficult Customers – Internal & External

 

We all have a metal list of our “Difficult Customers Greatest Hits” that often comes out over a few drinks with co-workers, but how you deal with difficult customers shows a lot about you, your company and your professionalism.

We all know them; people who rarely see the positives, only focusing on the negatives. They are nothing but tornados of negativity and nastiness and can’t wait to tell you how bad you’re performing, or how poor your product is, or even how bad your company is. They will launch into diatribes about how they can get better prices and service elsewhere and that you’re nothing but a waste of time. By interacting with these customers, you can practice your customer service skills and learn. So instead of dreading these Negative Nancy’s, look at their calls as opportunities to grow.

Test Yourself

When you head to the gym, your muscle tissue grows because it is strained and then repaired. Think of dealing with difficult customers in the same way; they test your patience and skills and then you can learn. You will learn more from these people than any manual can ever teach you.

For those “unlucky” ones that haven’t had to deal with a difficult customer here are some quick and easy tips we’ve learned from the battle field:

  1. Listen: If the customer didn’t care about doing business with you, they would have never contacted you. They are there to be heard and want to know you care enough to listen. Let them talk and don’t interrupt them. They may be angry, but listen to what they are saying to get their side of the story.
  2. Empathize: Put yourself in their shoes. Even if their complaint doesn’t fall in line with your company’s policies, try to think about how you would react to what they are going through.
  3. Never Point Fingers: Let’s say a customer is trying to return a pair of shoes. Yes, it’s past the 30 day refund period — yes they wore the shoes outside in the rain — and yes they are clearly wrong. But the minute you point the finger at them and start blaming them, you are doing a disservice to your sales skills.
  4. Involve Them in the Process: They are there to get some sort of “justice” so ask them, “What would make this right?” When they are focused on their solutions, they’ll most likely forget about their anger.

Customers of All Kinds

Those standing at your cash register or calling you on the phone aren’t the only “customers” that you need to worry about. These are only your External customers; your Internal customers include your bosses and co-workers. Just like External customers, these people come in all shapes and forms too.

Many of the same procedures can be used to deal with these happy campers too. In addition to the above tips, study your Internal customers. Chances are you will have a lot more time with them and can learn about what makes them tick.

Are they micro-managers? Do they bring all of their domestic issues with them to work? Are they not morning people? Are they impossible to please Monday mornings?

If an internal customer is so difficult that they are making the workplace hostile or uncomfortable then you need to talk to your human resources representative, your boss or possibly an outside mediator depending on your work place situation. If you’re the boss you need to sit down and discuss the issue with your employee using the difficult customer tips.

The last thing you want is to lose business or good employees because one difficult worker is making the work place hostile!

Find Your Happy Place

 

Work is work for a reason; if it was always fun they wouldn’t call it work and wouldn’t pay you. You’re going to have customers, internal and external, that are going to be difficult. They are going to take out their issues on you whether or not you caused the original problem or not.

Take a step back, take a deep breath and realize that you hold the key to turning this upset customer a loyal repeat buyer!

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

New Feature – Manage Your Companies!

It has finally arrived – the ability for companies to exist outside of contacts. Many of you have requested this feature and today our team has responded. Now you can see all conversations going on with any contacts you have at a certain company. The company profile page gives you a birds eye view of everything that is going on within that company. Upload files and tasks directly to the company, and also see all files and tasks assigned to contacts within that company.

 

Integrated Into Top Search

In the site-wide search in the top left of your screen you will now notice it says Search Contacts & Companies. This allows you to quickly pull up the contact you were looking for in seconds flat.

Adding a Contact to a Company

You can easily add a contact to a company by clicking the Add Contact button inside the company profile page, or searching for the company in the Company field when adding a new contact.

Assign Deals and Tasks to Companies

You can now assign deals and tasks to companies. In the search box you can either search for a contact or a company (as shown below)

Other New Features

Karma is growing at a rapid rate, and we want you to know about all the new features as they are available. Here are some of the recent changes added since the last update.

    • Deal history has been added. – Now you can have history about your deal instead of just comments.

 

  • Skype phone number integration – All phone numbers when clicked will open up your local Skype software and proceeed to dial the number. Make sure you have SkypeOut minutes purchased before attempting to make the call. If you have added the contact’s Skype account (found in the Social Media tab) you can also click this to attempt to call them based on their username.

We Actually Really Value Your Feedback!

How many times have you heard the worn out phrase “We value your feedback”? I stopped believing it long ago, which has instead been replaced with “Take a number and get in line, maybe someday we will notice your request”. Here at Karma we have had wonderful experiences learning and interacting with our customers. We practice customer driven development, which puts each of you in the drivers seat when it comes to suggesting new features, ideas etc.

We encourage as much communication as possible so feel free to connect with us on Twitter or Skype. We love hearing from you and learing about your business so give us a ring!

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.

80/20 Rule: Simplify Your Life While Increasing Your Results

Do you have those few rock star clients that bring in tons of sales compared to everyone else? Do you have those couple of pain in the-you-know-what clients that cause most of your grief? Well my friend you have stumbled upon Pareto’s Principle, also known as the 80/20 Rule.

At the turn of the 20th century a very smart Italian economist named Vilfred Pareto noticed that 80 percent of the wealth in this country was controlled by 20 percent of the population. He developed a theory and mathematic formula that would later be interpreted by Dr. Joseph Juran and simplified in the 1930s as “the vital few and trivial many”.

This principle has applications in almost every aspect of your life if you look closely enough. While it many not always be a perfect 80/20 split the general theory usually holds true. Eighty percent of your outcomes come from 20 percent of your efforts, 80 percent of your sales come from 20 percent of your clients, 80 percent of your frustration comes from 20 percent of your customers, etc,

Applying the 80/20 Rule to Your Business

The greatest use of Pareto’s Principle is identifying where you should be focusing your efforts. Follow these simple steps to maximize your time and effort using the 80/20 rule:

  • Analyze Your Day: Take time to sit down and look at the time you spend doing your routine tasks. Are you constantly checking your email? Do you chat with co-workers often? Activities like these can really waste away your valuable time. Write down what you do, how long it takes you and the value it provides to your bottom line.
  • Cut the Unproductive Out: You will find that a large majority of your time is spent on activities that do not help you in your goal to make more money and succeed. If it’s in your power eliminate or cut down on meetings as these seem to be a giant time suck for most people. Avoid co-workers known to be time bandits. Take things a step further: find the accounts on your book that are taking up time but not paying off in results.
  • Focus on the Winners: After identifying the things, accounts and people that are helping you make more money (or however you gauge success) focus on them. Work with the unproductive accounts and clients to find a system of communication that saves everyone time. They must respect your time
  • Repeat Over and Over: Find the qualities that your top “20 Percenters” have and look for more like them. Continue to bring new accounts in and separate them into the appropriate category. After awhile you will have a roster of all star clients and a long list of steadily producing, low maintenance accounts.

80/20 in Your Life

Don’t stop now; the 80/20 principle is too powerful to not apply to all aspects of your life. Try these simple tips to increase your overall productivity and happiness using Pareto’s Principle:

  • Social Circle: Take a long look at your acquaintances and figure out which ones bring the most stress and satisfaction to your life. Compare that to the energy you are expending to be friends with them and act accordingly. It might seem a little cold but why waste time and energy on a friend that is negative and only brings you stress and unhappiness?
  • Diet: We’re all looking to lose a couple pounds and the 80/20 principle can help. Map out what you eat, the calories involved, the nutritional value and overall happiness it all brings you. Chances are you will find that for the 600 calories you spent on that breakfast burrito you were only mildly happy with the overall outcome.
  • Entertainment: Log all of your TV, DVD, Internet, reading and other time spent on entertainment. Notice how much you gained (either in satisfaction or knowledge) from the activity and cut all of the filler out. With your new found spare time you can explore hobbies you always felt you didn’t have time for, enjoy more of what makes you happy or anything else.

Apply these simple steps to your business and life and you’ll find productivity will come more natural to you while stress and frustration are limited.

I’ve been hacking at various business ideas since I was 16. I’m a full stack developer and love crafting user experiences. I’ve been nose deep in code since I put the legos down, and built several successful businesses in the process. I’ve lost some hair, gained some experience and throughly enjoyed the journey.